Q&A

Authors

  • A.G. Lafley,

    Business and Innovation Strategist
    1. Former chairman of the board, president, and CEO of Procter & Gamble. He graduated from Hamilton College in 1969, joined the US Navy in 1970, earned an MBA from Harvard Business School in 1977, and then joined P&G.
    Search for more papers by this author
  • Don Norman,

    Author, Teacher, Executive
    1. Both a Businessperson (vice president at Apple, executive at Hewlett-Packard and at a startup) and an academic (Harvard, UC San Diego, Northwestern, KAIST). As co-founder of the Nielsen Norman Group, he serves on company boards and helps companies make products more enjoyable, understandable, and profitable.
    Search for more papers by this author
  • Tim Brown,

    IDEO CEO and President
    1. CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to businesspeople and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks “Serious Play” and “Change by Design” appear on TED.com.
    Search for more papers by this author
  • Roger Martin

    Strategist
    1. Dean of the Rotman School of Management since September 1, 1998. He is an advisor on strategy to the CEO's of several major global corporations. He writes extensively on design and is a regular contributor to Washington Post's On Leadership blog and to Financial Times's Judgment Call column. He has published numerous books, including: Playing To Win, The Design of Business, The Opposable Mind.
    Search for more papers by this author

  • Lafley has been honored with some of the highest recognitions in business, including Chief Executive magazine's ‘CEO of the Year,’ the Peterson Award for Business Statesmanship, the Edison Achievement Award for Innovation, and the Warren Bennis Award for Leadership Excellence. He has also been inducted into the Advertising Hall of Fame and IndustryWeek Manufacturing Hall of Fame. He is the author of Playing to Win and The Game Changer, as well as several Harvard Business Review articles on strategy, innovation, and leadership. Lafley now consults on business and innovation strategy, advises on CEO succession and executive leadership development, and coaches experienced, new, and potential CEOs. He serves as senior advisor at Clayton, Dubilier & Rice, a private equity partnership. He also serves as director at Legendary Pictures.

  • He is an IDEO Fellow and a member of the National Academy of Engineering. He gives frequent keynotes and is known for his many books, including The Design of Everyday Things, Emotional Design, and Living with Complexity (which argues against simplicity). A completely revised, updated edition of Design of Everyday Things will be published in October 2013.

  • An industrial designer by training, Brown has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such organizations as the Mayo Clinic, Microsoft, PepsiCo, Procter & Gamble, and Steelcase. He is a board member of the Mayo Innovation Advisory Council and the Advisory Council of Acumen Fund, a nonprofit global venture fund focused on improving the lives of the poor. He writes for the Harvard Business Review, The Economist, and other publications, and his book Change by Design was published in 2009. He maintains a blog on design thinking at designthinking.ideo.com.

Abstract

The Procter & Gamble leader describes how P&G uses design thinking to cope with problems that fall far outside the realm of product or package design.

The author of The Design of Everyday Things suggests that design thinkers have existed for millennia, and that many of them were not designers.

IDEO's CEO and president speaks out on creating design leaders in business, the value of apprenticeships, and the design issues facing our species.

Writer, strategist, advisor to CEOs, dean of the Rotman School of Management: however you want to describe him, Roger Martin has looked at design thinking from all the angles.

Ancillary