Orchestrating Designable Touchpoints for Service Businesses
Article first published online: 9 OCT 2013
© 2013 The Design Management Institute
Design Management Review
Volume 24, Issue 3, pages 14–21, Fall 2013
How to Cite
Lee, K., Chung, K.-w. and Nam, K.-Y. (2013), Orchestrating Designable Touchpoints for Service Businesses. Design Management Review, 24: 14–21. doi: 10.1111/drev.10246
- Issue published online: 9 OCT 2013
- Article first published online: 9 OCT 2013
Make better use of your company's designable touchpoints with this strategic framework.
Not all touchpoints are designable. The ones that are can be classified by design discipline and, surprisingly, the type of service they embody.