No Empathy – No Service


  • Cindy Tripp

    1. Recognized thought leader in how to integrate the empathy and imagination of design with the practicalities of business in a way that can help business deliver results now and in the future. She has an MBA in marketing and advertising from Indiana University and a BA in economics from Duke University. Tripp spent the first 24 years of her career at Procter & Gamble, where she worked in brand management, marketing innovation, media, and design innovation, and where she established the highly regarded P&G Design Thinking application for business within the global enterprise of P&G. Today, she is an independent consultant and lives near Cincinnati, Ohio.
    Search for more papers by this author


Empathy is the launching pad for new ideas about how you might be of greater service.

Empathy arrives when a company is able to put aside its own “lens” and see through the customer's eyes.