No Empathy – No Service

Authors

  • Cindy Tripp

    1. Recognized thought leader in how to integrate the empathy and imagination of design with the practicalities of business in a way that can help business deliver results now and in the future. She has an MBA in marketing and advertising from Indiana University and a BA in economics from Duke University. Tripp spent the first 24 years of her career at Procter & Gamble, where she worked in brand management, marketing innovation, media, and design innovation, and where she established the highly regarded P&G Design Thinking application for business within the global enterprise of P&G. Today, she is an independent consultant and lives near Cincinnati, Ohio.
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Abstract

Empathy is the launching pad for new ideas about how you might be of greater service.

Empathy arrives when a company is able to put aside its own “lens” and see through the customer's eyes.

Ancillary