Step Away from the Projector: Storytelling Through Experiences

Authors

  • Anijo Punnen Mathew,

    1. Assistant Professor at IIT Institute of Design in Chicago. His research looks at evaluating new semantic appropriations of place as enabled by technology and media convergence. He also helps companies to adapt and change to the information economy through the use of design methodology and theory. Prof. Mathew has a PhD in Computing from the Open University in the U.K.; Master of Design Studies (MDesS) from Harvard University's Graduate School of Design; and a professional Bachelor of Architecture (BArch) from Birla Institute of Technology, Mesra, Ranchi (India). He has over 60 publications in international conferences and journals, and has consulted with clients such as City of Chicago, Accenture, Hyatt, Hong Kong Design Centre, Chicago Tribune, Motorola Mobility, Godrej & Boyce, and the Chicago Architecture Foundation. His projects have been exhibited at the National Museum of Mexican Art, the Old Town School of Folk Music, Chicago's City Hall, and Cultural Center.
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  • Kim Erwin

    1. Assistant Professor at IIT Institute of Design in Chicago, with research interests in analytic and communication methods for design. She is the author of the newly-released Communicating the New: methods to shape and accelerate innovation, which focuses on the role of communication in helping teams explore, create, and diffuse critical knowledge inside organizations. Before coming to the ID, Erwin spent 15 years in industry in design strategy and research for clients as diverse as Purina, Texas Instruments, Motorola, Alamo and Church & Dwight.
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Abstract

The “transfer” model of communication sees the message as a discrete package, to be opened by a receiver whose knowledge and background are perceived to be essentially the same as those of the message's originator. Guess what? That's not how communication works.

The presenter reads the slides; the listeners check their email. There's got to be a better way to get the message across.

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