• Jason Schupbach National Endowment for the Arts Design Director,

    1. Manages the NEA's grantmaking for such design projects as the Our Town creative placemaking initiative (“projects that contribute to the livability of communities and place the arts at their core”) and the Art Works program. He also manages such design initiatives as the Mayor's Institute on City Design and the Citizens’ Institute on Rural Design. Schupbach previously held the first-in-the-nation position of creative economy industry director for the Massachusetts Office of Business Development.
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  • Raymond Turner Design Leadership Authority and Writer,

    1. Internationally recognized authority on design leadership and management and their strategic value to business, government, and society.
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  • Marco Steinberg Strategic Design Consultant and Government Advisor

    1. The founder of Snowcone & Haystack, a Helsinki-based strategic design practice focused on helping governments and leaders innovate. He shares his office with Finland's former prime minister, Esko Aho, combining the political with the design perspective on delivering strategic transformations.
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  • He has worked in the design industry for 40 years as a designer, design manager, consultant, and corporate director of design leadership. Now he is an independent specialist working with companies in many countries to secure strategic value from their design investment through business-based design direction and design implementation planning.
  • Turner works for businesses across a wide range of industries, including transportation, local and national government, city planning, public broadcasting, household and leisure product manufacturing, and construction. He is also a non-executive director of Image Now, Ireland's leading branding consultancy.
  • Turner is also one of the few design professionals who has held senior posts on both sides of the client-designer divide, having been group design director for two commercial companies, as well as managing director of two international multidisciplinary design consultancies.
  • His new book, Design Leadership: Securing the Strategic Value of Design, is reviewed on page 47.
  • Steinberg is the former director of strategic design at the Finnish Innovation Fund, where he launched a portfolio of initiatives to address the acute need for strategic improvement in the public sector. He is currently the chairman of the board of the Museum of Finnish Architecture and serves as advisor to many organizations. He also served for 10 years as an associate professor at the Harvard Design School. He has advised governments on SME and design funding strategies, and headed his own design and architecture practice.


The NEA's design director chats about industrial design, its practitioners, and the value of the field to the US economy.

With 40 years of experience as a designer, design manager, consultant, and writer (a review of his book, Design Leadership, appears on page 47), this professional works with companies to secure strategic value from their design investments.

Governments aren't set up to innovate; they're set up to administer. But this strategic consultant helps them see how design can make them better at doing both.