Framing the Vision for Engagement
Version of Record online: 8 APR 2014
© 2013 by the authors. Reprinted courtesy of Pearson and FT Press
Design Management Review
Volume 25, Issue 1, pages 22–32, Spring 2014
How to Cite
McGowan, H. (2014), Framing the Vision for Engagement. Design Management Review, 25: 22–32. doi: 10.1111/drev.10268
- Issue online: 8 APR 2014
- Version of Record online: 8 APR 2014
Philadelphia University wanted to create a new undergraduate college that would link programs in engineering, design, and business, offering younger students the kinds of collaborative experiences that are usually the province of graduate students. It was a huge initiative, and it required some careful strategic design.
Designing an innovation… or a college.