Design Management Review

Cover image for Design Management Review

Winter 2006

Volume 17, Issue 1

Pages 6–74

  1. Editor's Notes

    1. Top of page
    2. Editor's Notes
    3. Keynote
    4. Executive Perspective
    5. Case Study
    6. Strategy
    7. Development
    8. Marketing
    9. Support
    1. Design as a Strategy for Sustaining Loyalty (pages 6–9)

      Thomas Walton

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00022.x

  2. Keynote

    1. Top of page
    2. Editor's Notes
    3. Keynote
    4. Executive Perspective
    5. Case Study
    6. Strategy
    7. Development
    8. Marketing
    9. Support
    1. The Design Imperative in Consumer Goods (pages 10–14)

      Claudia Kotchka

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00023.x

  3. Executive Perspective

    1. Top of page
    2. Editor's Notes
    3. Keynote
    4. Executive Perspective
    5. Case Study
    6. Strategy
    7. Development
    8. Marketing
    9. Support
    1. Design and Culture: Developing a Nation's Brand with Design Management (pages 15–20)

      Tetsuyuki Hirano

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00024.x

  4. Case Study

    1. Top of page
    2. Editor's Notes
    3. Keynote
    4. Executive Perspective
    5. Case Study
    6. Strategy
    7. Development
    8. Marketing
    9. Support
    1. Building the Perfect Product: The Story of the DeWalt Cordless Nailer (pages 21–27)

      James Watson

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00025.x

  5. Strategy

    1. Top of page
    2. Editor's Notes
    3. Keynote
    4. Executive Perspective
    5. Case Study
    6. Strategy
    7. Development
    8. Marketing
    9. Support
    1. From Lock-in to Lock-out: Using Design to Create Fiercely Loyal Customers (pages 28–34)

      Jeremy Alexis

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00026.x

    2. Customer Loyalty and the Elements of User Experience (pages 35–39)

      Jesse James Garrett

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00027.x

  6. Development

    1. Top of page
    2. Editor's Notes
    3. Keynote
    4. Executive Perspective
    5. Case Study
    6. Strategy
    7. Development
    8. Marketing
    9. Support
    1. Using Design to Drive Loyalty (pages 40–46)

      Helen Roberts

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00028.x

    2. Experience Design that Drives Consideration (pages 47–54)

      Kevin A. Clark, Ron A. Smith and Kazuhiko Yamazaki

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00029.x

    3. Caterpillar Dealer Identity: Customer Loyalty and an Extraordinary Partnership (pages 55–61)

      Martin Gierke

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00030.x

  7. Marketing

    1. Top of page
    2. Editor's Notes
    3. Keynote
    4. Executive Perspective
    5. Case Study
    6. Strategy
    7. Development
    8. Marketing
    9. Support
    1. Driving Brand Loyalty on the Web (pages 62–67)

      Christina Jackson

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00031.x

  8. Support

    1. Top of page
    2. Editor's Notes
    3. Keynote
    4. Executive Perspective
    5. Case Study
    6. Strategy
    7. Development
    8. Marketing
    9. Support
    1. Breaking from Tradition: Market Research, Consumer Needs, and Design Futures (pages 68–74)

      Rachel Cooper and Martyn Evans

      Article first published online: 10 JUN 2010 | DOI: 10.1111/j.1948-7169.2006.tb00032.x

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