Corporate Greening beyond Formal Programs, Initiatives, and Systems: A Conceptual Model for Voluntary Pro-environmental Behavior of Employees

Authors


Correspondence: Regina Lülfs, Faculty of Business and Economics, Heinrich-Heine-University Düsseldorf, Düsseldorf, Germany 40225.

E-mail: regina.luelfs@hhu.de

Abstract

This paper draws on insights from environmental psychology to develop a conceptual model for explaining pro-environmental behavior within companies. We delineate the voluntary pro-environmental behavior of employees (VPBE) from other forms of pro-environmental behavior (e.g., organizationally prescribed behavior) and identify determinants of VPBE. Specifically, we advance hitherto existing concepts by connecting different psychological models for the explanation of private sphere pro-environmental behavior and then adapting them to the corporate sphere. We conclude by assessing some implications for corporate interventions and providing recommendations for further research.

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