Corporate Greening beyond Formal Programs, Initiatives, and Systems: A Conceptual Model for Voluntary Pro-environmental Behavior of Employees


Correspondence: Regina Lülfs, Faculty of Business and Economics, Heinrich-Heine-University Düsseldorf, Düsseldorf, Germany 40225.



This paper draws on insights from environmental psychology to develop a conceptual model for explaining pro-environmental behavior within companies. We delineate the voluntary pro-environmental behavior of employees (VPBE) from other forms of pro-environmental behavior (e.g., organizationally prescribed behavior) and identify determinants of VPBE. Specifically, we advance hitherto existing concepts by connecting different psychological models for the explanation of private sphere pro-environmental behavior and then adapting them to the corporate sphere. We conclude by assessing some implications for corporate interventions and providing recommendations for further research.