Kristine M. Kuhn is an associate professor in the Department of Management, Information Systems, & Entrepreneurship at the Washington State University, Pullman, WA, USA.
With a Little Help From My Competitors: Peer Networking Among Artisan Entrepreneurs
Article first published online: 7 JUL 2013
© 2013 Baylor University
Entrepreneurship Theory and Practice
How to Cite
Kuhn, K. M. and Galloway, T. L. (2013), With a Little Help From My Competitors: Peer Networking Among Artisan Entrepreneurs. Entrepreneurship Theory and Practice. doi: 10.1111/etap.12053
Portions of this research were previously presented at the Society for Judgment and Decision Making meeting, Seattle, Washington, 2011.
- Article first published online: 7 JUL 2013
Although many studies have assessed the effects of networking and government assistance programs on small business success, little attention has been paid to the opportunities afforded by technology for owner–managers in the same industry to offer “soft” support, such as advice, to one another. Here we examine arts and crafts e-commerce, a context conducive to comparing distinct types of advice and support, and where a great deal of peer assistance is exchanged via formal and informal networks. Survey results from 343 artisan entrepreneurs show that motivational differences influence which types of advice and support they value and which they are most likely to provide to others.