Marc H. Meyer is Professor at D'Amore McKim School of Business, Northeastern University, Boston, Massachusetts, USA.
SnoworSand, Student Travel Solutions
Article first published online: 27 AUG 2013
© 2013 Baylor University
Entrepreneurship Theory and Practice
How to Cite
Meyer, M. H. and McNett, J. (2013), SnoworSand, Student Travel Solutions. Entrepreneurship Theory and Practice. doi: 10.1111/etap.12063
- Article first published online: 27 AUG 2013
SnoworSand, Student Travel Solutions describes the development of a travel service targeting students abroad for cultural and recreational travel during their foreign sojourns. The case focuses on the decisions needed to transition the venture from a lifestyle hobby into a growing, scalable business.
Charlie Bishop, the founder, has created a niche business serving American college students in Europe, providing them with safe, educational, and fun excursions in Europe, Turkey, and North Africa. The venture has significant potential, but to achieve it, Charlie needs to make decisions about marketing strategy, personnel, and logistics, along with the critical issue of how best to finance growth.