Global Strategy Journal

Cover image for Vol. 4 Issue 2

May 2014

Volume 4, Issue 2

Pages 75–160

  1. Research Articles

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    2. Research Articles
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    2. Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses (pages 143–160)

      Baris Depecik, Yvonne M. van Everdingen and Gerrit H. van Bruggen

      Article first published online: 4 MAY 2014 | DOI: 10.1111/j.2042-5805.2014.1074.x

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