Kelly McKay-Semmler and Shane M. Semmler are joint first co-authors of this article.
Local News Media Cultivation of Host Receptivity in Plainstown
Version of Record online: 3 FEB 2014
© 2014 International Communication Association
Human Communication Research
Volume 40, Issue 2, pages 188–208, April 2014
How to Cite
McKay-Semmler, K., Semmler, S. M. and Kim, Y. Y. (2014), Local News Media Cultivation of Host Receptivity in Plainstown. Human Communication Research, 40: 188–208. doi: 10.1111/hcre.12024
- Issue online: 17 MAR 2014
- Version of Record online: 3 FEB 2014
- Manuscript Accepted: 9 DEC 2013
- Manuscript Revised: 8 DEC 2013
- Manuscript Received: 23 MAY 2013
This message-system and cultivation analysis investigated the influence of local news on the host receptivity of native-born “Plainstown” residents toward immigrants. The message-system analysis revealed that regional television and newspaper immigration coverage was more pessimistic, while local newspaper immigration coverage was more optimistic. A cultivation analysis confirmed that attention to pessimistic coverage interacted with conversations about immigration to reduce host receptivity. This research contributes to the study of cross-cultural adaptation by constructing and validating a measure of Y. Y. Kim's (2001) concept of host receptivity. By demonstrating that second-order cultivation is the product of on-line cognitive processes, this research provided additional validation of Shrum's (2004) online model of second-order cultivation. Findings suggest that optimistic immigration news frames may facilitate host receptivity.