Local News Media Cultivation of Host Receptivity in Plainstown



This message-system and cultivation analysis investigated the influence of local news on the host receptivity of native-born “Plainstown” residents toward immigrants. The message-system analysis revealed that regional television and newspaper immigration coverage was more pessimistic, while local newspaper immigration coverage was more optimistic. A cultivation analysis confirmed that attention to pessimistic coverage interacted with conversations about immigration to reduce host receptivity. This research contributes to the study of cross-cultural adaptation by constructing and validating a measure of Y. Y. Kim's (2001) concept of host receptivity. By demonstrating that second-order cultivation is the product of on-line cognitive processes, this research provided additional validation of Shrum's (2004) online model of second-order cultivation. Findings suggest that optimistic immigration news frames may facilitate host receptivity.