This article uses the Dynamic Human Centric Communication Systems Theory to reconceptualize 4 selected attributes of attention from a human-centric point of view. Information is defined with respect to its relationship in the environment to the human in terms of time and space. The 4 attributes considered are stability, imminence, motivational relevance, and task relevance. An experiment was conducted in which encoding was assessed using a signal detection analysis of a change detection task. Results supported the prediction that story and motivational relevance would have opposite effects on the encoding of stable information as a function of imminence. Differences in memory predictions made by traditional theoretical approaches and the DHCCST are discussed in light of the results of the experiment.