This study focuses on the quality retention of megrim (Lepidorhombus whiffiagonis) during chilled storage. Aqueous solutions of two different concentrations of citric (CA) and lactic (LA) acids were employed as icing media (0.125% CA–0.050% LA and 0.175% CA–0.050% LA, respectively; w/v). The effects of each solution on microbial activity, lipid damage and sensory acceptance were monitored for up to 13 days of storage. Lower (P < 0.05) bacterial growth was detected according to microbiological (aerobe and psychrotroph counts) and chemical (trimethylamine-N and pH) assessments, which led to an enhancement of sensory appreciation. Whereas control fish were determined as unacceptable at day 13, the acid-iced fish were still acceptable at that time. Concerning lipid damage, an inhibitory effect (P < 0.05) on fluorescent compound formation was observed in the acid-iced fish. Present results allow to conclude that the use of a CA–LA icing system can provide a profitable strategy to obtain higher quality chilled fish.