Consumer preferences for iced coffee determined by conjoint analysis: an exploratory study with Norwegian consumers
Article first published online: 27 JAN 2014
© 2014 Institute of Food Science and Technology
International Journal of Food Science & Technology
Volume 49, Issue 6, pages 1565–1571, June 2014
How to Cite
Asioli, D., Næs, T., Granli, B. S. and Lengard Almli, V. (2014), Consumer preferences for iced coffee determined by conjoint analysis: an exploratory study with Norwegian consumers. International Journal of Food Science & Technology, 49: 1565–1571. doi: 10.1111/ijfs.12485
- Issue published online: 16 MAY 2014
- Article first published online: 27 JAN 2014
- Manuscript Accepted: 8 DEC 2013
- Manuscript Received: 2 SEP 2013
- Research Council of Norway. Grant Number: 219787/F11
|ijfs12485-sup-0001-DataS1.doc||Word document||42K||Data S1. Material and Methods.|
Figure S1. Iced coffee consumption motivations expressed in percentage frequency with standard errors.
Figure S2. Average WTB value and standard errors on mock-up products varying in attributes a) Coffee type, b) Calories, c) Origin and d) Price for each of the four consumer segments.
Figure S3. PLS regression loadings plot of the main segment characteristics. LI, Latte/Italy; LN, Latte/Norway; EI, Espresso/Italy; EN, Espresso/Norway).
Table S1. Structure of PCA data matrix for willingness to buy (WTB).
Table S2. Structure of PLS-DA matrix for consumer segments description.
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