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Using Behavioral Experiments to Expand Our Horizons and Deepen Our Understanding of Logistics and Supply Chain Decision Making

Authors


Corresponding author:
A. Michael Knemeyer, Department of Marketing and Logistics, Fisher College of Business, The Ohio State University, 2100 Neil Avenue, Columbus, OH 43210, USA; E-mail: knemeyer_4@fisher.osu.edu

Abstract

As logistics and supply chain managers face increasingly complex challenges, there is a critical need to better understand the nuances of decision making in today’s global business environment. However, the systematic effect of behavioral biases and cognitive limits on managerial judgment and decision making in our discipline has not received much attention to date. Behavioral experiments represent a potentially valuable and currently underutilized approach for gaining insight into logistics and supply chain decision making that is commonly characterized by departures from rational thought. This article challenges logistics and supply chain researchers to consider the opportunities and realities associated with using behavioral experiments in pursuit of knowledge in this area.

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