The AOL “running guy” logo is used with permission, as is the AOL demographic comparison in the Appendix. Many thanks to AOL Senior Vice President Dennis Gonier for help with data collection, study conceptualization, and intellectual property permissions.
Determining Uses and Gratifications for the Internet
Version of Record online: 22 APR 2004
Volume 35, Issue 2, pages 259–288, May 2004
How to Cite
Stafford, T. F., Stafford, M. R. and Schkade, L. L. (2004), Determining Uses and Gratifications for the Internet. Decision Sciences, 35: 259–288. doi: 10.1111/j.00117315.2004.02524.x
Wynne Chin and Carol Saunders provided substantial guidance in the methodological and manuscript preparation stages of the study, for which we are quite grateful.
The comments and guidance of two anonymous reviewers and the associate editor were instrumental in refining this manuscript for publication. We are particularly grateful for their guidance on theoretical integration.
- Issue online: 22 APR 2004
- Version of Record online: 22 APR 2004
- [Received: December 2002. Accepted: February 2004.]
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