2Correspondence concerning this article should be addressed to Ofer H. Azar, Department of Business Administration, School of Management, Ben-Gurion University of the Negev, P. O. Box 653, Beer Sheva 84105, Israel. E-mail: email@example.com
The Social Norm of Tipping: A Review1
Version of Record online: 31 JAN 2007
Journal of Applied Social Psychology
Volume 37, Issue 2, pages 380–402, February 2007
How to Cite
Azar, O. H. (2007), The Social Norm of Tipping: A Review. Journal of Applied Social Psychology, 37: 380–402. doi: 10.1111/j.0021-9029.2007.00165.x
1I am grateful to Michael Lynn and two anonymous referees for their many valuable comments.
- Issue online: 31 JAN 2007
- Version of Record online: 31 JAN 2007
Tipping in U.S. restaurants alone amounts to $27 billion annually. Tipping is also common in other occupations and countries, making tipping a significant economic activity. The literature on tipping is spread over various disciplines: mainly psychology, economics, hospitality, and tourism. This survey article integrates the research conducted on tipping to allow an overview of the literature. In addition to summarizing and synthesizing the research on tipping, the article includes original ideas and suggests topics for future research.