I am grateful to Dave Campbell, Vic Mendiola, and Gina Petrocelli, for their generous assistance in carrying out the experiments. For helpful comments at various stages, I thank John Aldrich, Steve Ansolabehere, Nancy Burns, Mo Fiorina, Vince Hutchings, Don Kinder, Jon Krosnick, Skip Lupia, George Marcus, Vincent Price, Andy Rudalevige, Nick Valentino, Rob Van Houweling, Sid Verba, the editors and anonymous reviewers, and seminar participants at Duke University, Harvard University, Stanford University, the University of Michigan, and Yale University. Financial support for this project was provided by the National Science Foundation (SBR-9632565), the Department of Government at Harvard University, and The Joan Shorenstein Center on the Press, Politics, and Public Policy, at the John F. Kennedy School of Government.
Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions
Article first published online: 1 MAR 2005
American Journal of Political Science
Volume 49, Issue 2, pages 388–405, April 2005
How to Cite
Brader, T. (2005), Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions. American Journal of Political Science, 49: 388–405. doi: 10.1111/j.0092-5853.2005.00130.x
- Issue published online: 1 MAR 2005
- Article first published online: 1 MAR 2005
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