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Abstract

At any given moment there are thousands of surveys and polls being conducted on the web, yet surprisingly little scholarly research is reported about this new technique. After a summary review of the comparative literature on e-mail and “snail mail” and a more extensive review of research involving web-based methods, this article contrasts e-mail and web-based survey techniques used in an ongoing study of the web presence provider industry. Practical issues of web-surveying methods are highlighted, such as programming pitfalls, sample-building, and incentives.