This paper argues that causation theory has a role in discussions about knowledge in the virtual context. Drawing on cultural studies, it suggests that the fragmentation of rational knowledge in the postmodern world has produced a focus on information that is unaware of its history. A knowledge gap has been produced that needs careful consideration by those people and institutions advocating the use of virtual technologies. Virtuality is about a politics of convenience, where contemporary knowledge is characterized by two modes of action: mathematics and marketing. The paper suggests that contemporary capitalism fits well with this type of knowledge. It argues that other ways of conceptualizing causal relationships between information-knowledge are necessary in the virtual world.