SEARCH

SEARCH BY CITATION

References

  • Bachman, D., Elfrink, J., & Vazzana, G. (1996). Tracking the progress of e-mail vs. snail mail. Marketing Research, 8, 2, pp. 3035.
  • Coomber, R. (1997). Using the Internet for survey research. Sociological Research Online, 2, (2) [On-line]. Available: WWW URL http://www.socresonline.org.uk/2/2/2.html
  • Couper, M. P., Blair, J., & Triplett, T. (1997). A comparison of mail and e-mail for a survey of employees in federal statistical agencies. Paper presented at the annual conference of the American Association for Public Opinion Research, Norfolk , VA .
  • CyberAtlas (1996). CyberAtlas home page [On-line]. Available: WWW URL http://www.cyberatlas.com
  • Department of Commerce (1998). The emerging digital Economy [On-line]. Available: WWW URL http://www.ecommerce.gov
  • Four11.com (1997). White page directory [On-line]. Available: WWW URL http://www.four11.com/cgi-bin/SledMainIside_HM_InfoDir.html
  • Kanaley, R. (1997, February 5). Judge bars bulk mailer from online. Philadelphia Inquirer, pp. C1.
  • Kanuk, L., & C. Berenson (1975). Mail surveys and response rates: A literature review. Journal of Marketing Research, 12, pp. 440453.
  • Kehoe, C., & Pitkow, J. (1996). Surveying the territory: GVU's five WWW user surveys. The World Wide Web Journal, 1, (3). [Also on-line]. Available: WWW URL http://www.cc.gatech.edu/gvu/user_surveys/papers/w3j.html
  • Kehoe, C., Pitkow, J., & Morton, K. (1997). Eighth WWW user survey [On-line]. Available: WWW URL http://www.gvu.gatech.edu/user_surveys/survey-1997-10/
  • Kiesler, S., & Sproull, L.S. (1986). Response effects in the electronic survey. Public Opinion Quarterly, 50: pp. 40213.
  • McCullough, D. (1998). Web-based market research, the dawning of a new era. Direct Marketing 61, (8), pp. 369.
  • Mehta, R., & Sivada, E. (1995). Comparing response rates and response content in mail versus electronic mail surveys. Journal of the Market Research Society, 17 (4), pp. 429440.
  • Media Mark Research (1997). CyberStats [On-line]. Available: WWW URL http://www.mediamark.com/MRI/docs/cs_a.htm
  • Parker, L. (1992). Collecting data the e-mail way. Training and Development, July: pp. 5254.
  • Pitkow, J., & Recker, M.M. (1994). Using the Web as a survey tool: Results from the second WWW user survey. Journal of Computer Networks and ISDN Systems, 27, (6). [Also On-line]. Available: http://www.cc.gatech.edu/gvu/user_surveys/papers/survey_2_paper.html
  • Schaeffer, D. R., & Dillman, D.A. (1998). Development of a standard e-mail methodology: Results of an experiment. Public Opinion Quarterly, 62, (3), pp. 378397.
  • Schillewaert, N., Langerak, F., & Duhamel, T. (1998). Non probability sampling for WWW surveys: A comparison of methods. Journal of the Market Research Society, 4, (40), pp. 307313.
  • Schuldt, B. A., & Totten, J.W. (1994). Electronic mail vs. mail survey response rates. Marketing Research, Winter: pp. 17.
  • Sheehan, K. B., & Hoy, M. G. (1997). E-mail surveys: Patterns, process and potential. Paper presented at the Academy of American Advertising Conference, St. Louis , April 6, 1997.
  • Smith, C. (1997). Casting the net: Surveying an Internet population. Journal of Computer Mediated Communication, 3, (1). Available: WWW URL http://www.ascusc.org/jcmc/vol3/issue1/smith.html
  • Steele, T. J., Schwendig, L. W., & Kilpatrick, J. A. (1992). Duplicate responses to multiple survey mailings: A problem Journal of Advertising Research: 32, (1): pp. 2633.
  • Tse, A., Tse, K.C., Yin, C. H., Ting, C. B., Yi, K. W., Yee, K. P., & Hong, W. C. (1995). Comparing two methods of sending out questionnaires: E-mail versus mail. Journal of the Market Research Society, 4, (37): pp. 441445.
  • Weible, R., & Wallace, J. (1998). The impact of the Internet on data collection. Marketing Research 10, (3): pp. 1923.
  • Zikmund, W. G. (1991). Exploring marketing research, 4th Edition. Chicago : Dryden Press.