Characteristics of the WWW Text: Tracing Discursive Strategies


  • Ananda Mitra

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    1. Ananda Mitra (Ph.D., Univ. of Illinois) is an Assistant Professor in the Department of Communication at Wake Forest University. His research interests include the exploration of the way in which South Asians are creating and negotiating diasporic identities in cyberspace. His work has been published in Critical Studies in Mass Communication, Convergence, and has appeared as chapters in books such as Doing Internet Research (Sage 1999) and Virtual Culture: Identity and Communication in Cybersociety (Sage 1997). He has also examined the way South Asian identity has been produced through Western film in his recent book, India through the Western Lens (Sage, 1999). He teaches courses in mass communication and new communication technologies.
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Address: Department of Communication, Wake Forest University, Box 7347 Reynolda Station, Winston-Salem, NC 27109


This paper considers the uniqueness of the texts and discourses produced by a specific group of World Wide Web (WWW) users. These characteristics include the intertextuality of the WWW text and the resulting formation of textual domains where no particular text can claim centrality. This decentering is reported as the result of a process of reciprocal intertextuality. These unique characteristics of the WWW text eventually produce an image of the group of people who write and read the text. The specific characteristics of the Web discourse suggests alternative ways of thinking of cyber-communities around the specific discursive strategies used by the authors.