The authors would like to thank the Keta-Keta Advertising Firm from Tel-Aviv Israel for their contribution to the current research project.
Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel
Article first published online: 2 SEP 2008
© 2008 International Communication Association
Journal of Computer-Mediated Communication
Volume 13, Issue 4, pages 959–972, July 2008
How to Cite
Golan, G. J. and Zaidner, L. (2008), Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel. Journal of Computer-Mediated Communication, 13: 959–972. doi: 10.1111/j.1083-6101.2008.00426.x
- Issue published online: 2 SEP 2008
- Article first published online: 2 SEP 2008
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