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Keywords:

  • Interactivity;
  • interactive features;
  • perceived satisfaction;
  • customization;
  • community newspapers

Using a statewide, Web-based survey, this study examines the associations between online community news audiences' uses of interactive features offered in various news presentations and the perceived satisfaction of community news sites. In addition, the study aims to identify associations between different types of interactive news presentation styles and levels of satisfaction. Results indicate that use of interactive features is positively associated with perceived satisfaction with the exception of forums and Q&A features. Results also reveal that customization features, such as content submissions, letter-to-the-editor, and e-mail byline links, are the sole significant positive predictor of perceived satisfaction toward community news sites.