This research was supported through HHS contract No. 1435-04-03-CT-73268; Order # 62543 awarded to Z-Tech Corporation (now an ICF subsidiary).
The Assessment of User Engagement with eHealth Content: The eHealth Engagement Scale1
Version of Record online: 1 JUL 2010
© 2010 International Communication Association
Journal of Computer-Mediated Communication
Volume 15, Issue 4, pages 666–681, July 2010
How to Cite
Craig Lefebvre, R., Tada, Y., Hilfiker, S. W. and Baur, C. (2010), The Assessment of User Engagement with eHealth Content: The eHealth Engagement Scale. Journal of Computer-Mediated Communication, 15: 666–681. doi: 10.1111/j.1083-6101.2009.01514.x
- Issue online: 1 JUL 2010
- Version of Record online: 1 JUL 2010
A scale for measuring the engagement properties of eHealth content was adapted from commercial advertising research. We define engagement as the process of involving users in health content in ways that motivate and lead to health behavior change. Complete responses were obtained from 230/260 participants exposed to health content from seven content areas in online remote testing. After viewing each of three randomly assigned health content areas, the participants completed two questionnaires. The first one assessed the appropriateness, applicability, motivation, and intentions to change or engage in health behaviors relevant to the set of content components displayed for that health topic. The second questionnaire was the eHealth Engagement Scale in which participants rated each of 12 descriptors on a 5-point Likert scale. Internal reliability of each of the two multi-item subscales of the Engagement Scale was .878 for Involving and .805 for Credible. A 4-factor solution eliminating three of the original 12 word descriptors was found to be the superior in the subsequent analysis of predictive validity. The eHealth Engagement Scale may prove to be an important mediator of user retention of information, intentions to change, and ultimately efforts to undertake and achieve behavior change.