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Keywords:

  • organizational change;
  • hyperlinks;
  • news media;
  • newspapers;
  • social network analysis

This study examines the impact of hyperlinks as a mechanism for establishing interorganizational linkages. In specific, this research focuses on the effect of hyperlinks between newspaper organizations and new entrants into the news media community from 1999 to 2006. Through the lens of community ecology, the formation of hyperlinks is show to facilitate information sharing and knowledge exchange. The findings highlight the importance of hyperlinking in the online space, and demonstrate the underlying mechanisms that govern organizational network position over time. Existing organizations that establish ties to new entrants are shown to benefit through an increase in page views. Results demonstrate that early actions in the online news community had a clear and measurable impact on the news media industry.