Korean and Chinese Webpage Content: Who Are Talking About What and How?


Han Woo Park, Department of Media & Communication, YeungNam University, 214-1 Dae-dong, Gyeongsan-si, Gyeongsangbuk-do, Zip code: 712-749, Republic of Korea. Email: hanpark@ynu.ac.kr


This paper examines how China and Korea communicate through the Internet. LexiURL Searcher was used to retrieve data from Yahoo!, and select 800 random webpages to examine their authorship, subject topic, and website format. The results indicate some similarities and differences between Chinese and Korean webpages. Most of the webpages were owned by firms, and their content fell into 3 categories: “related links,”“education, scholarship, and research,” and “business, economy, finance, and industry.” However, there is an important difference in the webpage format between Korean and Chinese pages: Korean webpages were more interactive than Chinese ones. This difference may be due in part to differences in the organizational culture between the 2 countries. Other potential causes are discussed in detail.