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Keywords:

  • blog;
  • psychological empowerment;
  • agency;
  • community;
  • site visits;
  • comments;
  • social media

Abstract

Two studies explored the relationship between blogging and psychological empowerment among women. First, a survey (N = 340) revealed that personal journaling empowers users by inducing a strong sense of community whereas filter blogging does so by enhancing their sense of agency. Various user motivations were also shown to predict psychological empowerment. Next, a 2 (type of blog) X 2 (comments) X 2 (site visits) factorial experiment (N = 214) found that 2 site metrics—the number of site visits and number of comments—affect psychological empowerment through distinct mechanisms—the former through the sense of agency and the latter through the sense of community. These metrics are differentially motivating for bloggers depending on the type of blog maintained: filter or personal.