SEARCH

SEARCH BY CITATION

References

  • 1
    World Health Organization (WHO). Global Status Report on Alcohol. Geneva: WHO; 2004.
  • 2
    World Health Organization (WHO). Alcohol and Injury in Emergency Departments. Geneva: WHO; 2007.
  • 3
    Chikritzhs T. Under-aged Drinking among 14–17 Year Olds and Related Harms in Australia. Perth: Curtin University of Technology; 2004.
  • 4
    Jernigan D. Global Status Report: Alcohol and Young People. Geneva: World Health Organization; 2001.
  • 5
    National Research Council and Institute of Medicine. Reducing Underage Drinking: A Collective Responsibility. Washington, DC: Washington DC Academies Press; 2004.
  • 6
    US Department of Health and Human Services. The Surgeon General's Call to Action to Prevent and Reduce Underage Drinking 2007. Rockville, MD: Office of the Surgeon General; 2007.
  • 7
    Chikritzhs T., Pascal R., Jones P. National Alcohol Indicators Bulletin no. 7. Perth: Curtin University of Technology; 2004.
  • 8
    Hingson R., Kenkel D. Social, health, and economic consequences of underage drinking. In: National Research Council and Institute of Medicine, editor. Reducing Underage Drinking: A Collective Responsibility. Washington, DC: The National Academies Press; 2004, p. 35182.
  • 9
    Brown S., Tapert S. Health consequences of adolescent alcohol involvement. In: National Research Council and Institute of Medicine, editors. Reducing Underage Drinking: A Collective Responsibility. Washington, DC: The National Academies Press; 2004, p. 383401.
  • 10
    Chandran R. Application of neuroscience to study ad response. Businessline 2003, 14 November 2003. p. 12.
  • 11
    Pechmann C., Levine L., Loughlin S., Leslie F. Impulsive and self-conscious: adolescents vulnerability to advertising. J Public Policy Mark 2005; 24: 20221.
  • 12
    Miller T., Levy D., Spicer R., Taylor D. Societal costs of underage drinking. J Stud Alcohol 2006; 67: 51928.
  • 13
    Australian Institute of Health and Welfare (AIHW). 2007 National Drug Strategy Household Survey: First Results. Canberra: AIHW; 2008.
  • 14
    Donovan R. A model of alcohol consumption to assist in developing communication strategies for reducing excessive alcohol consumption by young people. Technical Report prepared for the Health Department of Western Australia, Perth. 1997.
  • 15
    Endicott C. 19th Annual Global Marketing. Advert Age 2005; 100: 153. Chicago.
  • 16
    Centre on Alcohol Marketing and Youth. Youth exposure to alcohol advertising on television, 2001 to 2007. 2008. Available at: http://www.camy.org/research/tv0608/tv0608.pdf (accessed 24 October 2008).
  • 17
    King E., Taylor J., Carroll T. Australian Alcohol Beverage Advertising in Mainstream Australian Media 2003 to 2005: Expenditure, Exposure and Related Issues. Canberra: Department of Health and Ageing; 2005.
  • 18
    Centre of Alcohol Marketing and Youth (CAMY). Youth Exposure to Alcohol Advertising on Television and in National Magazines, 2001 to 2006. Washington, DC: CAMY; 2007.
  • 19
    Winter M., Donovan R., Fielder L. Exposure of children and adolescents to alcohol advertising on television in Australia. J Stud Alcohol Drugs 2008; 69: 67683.
  • 20
    Fleming K., Thorson E., Atkin C. K. Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults. J Health Commun 2004; 9: 329.
  • 21
    Stacy A. W., Zogg J. B., Unger J. B., Dent C. W. Exposure to televised alcohol ads and subsequent adolescent alcohol use. Am J Health Behav 2004; 28: 498509.
  • 22
    Ellickson P., Collins R., Hambarsoomians K., McCaffrey D. Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment. Addiction 2005; 100: 23546.
  • 23
    Collins R. L., Ellickson P. L., McCaffrey D., Hambarsoomians K. Early adolescent exposure to alcohol advertising and its relationship to underage drinking. J Adolesc Health 2007; 40: 52734.
  • 24
    Snyder L. B., Fleming Milici F., Slater M., Sun H., Strizhakova Y. Effects of alcohol advertising exposure on drinking among youth. Arch Pediatr Adolesc Med 2006; 160: 1824.
  • 25
    Austin E. W., Chen M. J., Grube J. W. How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism. J Adolesc Health 2006; 38: 37684.
  • 26
    Carroll T., Donovan R. Alcohol marketing on the Internet: new challenges for harm reduction. Drug Alcohol Rev 2002; 21: 8391.
  • 27
    Donovan K., Donovan R., Howat P., Weller N. Magazine alcohol advertising compliance with the Australian alcoholic beverages advertising code. Drug Alcohol Rev 2007; 26: 7381.
  • 28
    Dunn M., Yniguez R. Experimental demonstration of the influence of alcohol advertising on the activation of alcohol expectancies in memory among fourth and fifth grade children. Exp Clin Psychopharm 1999; 7: 47383.
  • 29
    Walsh D., Gentile D. Slipping Under the Radar: Advertising and the Mind’ in Drinking it in: Alcohol Marketing and Young People. Geneva: WHO; 2005.
  • 30
    Hollingworth W., Ebel B., McCarty C., Garrison M., Christakis D., Rivara F. Prevention of deaths from harmful drinking in the United States: the potential effects of tax increases and advertising bans on young drinkers. J Stud Alcohol 2006; 67: 3008.
  • 31
    Waiters E., Treno A., Grube J. W. Alcohol advertising and youth: a focus-group analysis of what young people find appealing in alcohol advertising. Contemp Drug Probl 2001; 28: 695718.
  • 32
    Chen M., Grube J., Bersamin M., Waiters E., Keefe D. Alcohol advertising: what makes it attractive to youth? J Health Commun 2005; 10: 55365.
  • 33
    Wyllie A., Zhang J. F., Casswell S. Responses to televised alcohol advertisements associated with drinking behaviour of 10–17-year-olds. Addiction 1998; 93: 36171.
  • 34
    Wyllie A., Zhang J. F., Casswell S. Positive responses to televised beer advertisements associated with drinking and problems reported by 18 to 29-year-olds. Addiction 1998; 93: 74960.
  • 35
    Austin E., Knaus C. Predicting the potential for risky behavior among those ‘too young’ to drink as a result of appealing advertising. J Health Commun 2000; 5: 1327.
  • 36
    Catanescu C., Tom G. Types of humor in television and magazine advertising. Rev Bus 2001; 22: 925.
  • 37
    Zhang Y., Zinkhan G. Responses to humorous ads. J Advertising 2006; 35: 113–27.
  • 38
    Buijzen M., Valkenberg P. Developing a typology of humor in audiovisual media. Media Psychol 2004; 6: 14767.
  • 39
    Acuff D., Reiher R. What Kids Buy and Why. New York: Free Press; 1997.
  • 40
    Garitaonandia C., Juaristi P., Oleagaa J. Media genres and content preferences. In: LivingstoneS., Bovill M., editors. Children and Their Changing Media Environment: A European Comparative. Mahwah: Lawrence Erlbaum Associates; 2001, p. 14157.
  • 41
    Gentile D., Walsh D., Bloomgren B., Atti J., Norman J. Frogs sell beer: the effects of beer advertisements on adolescent drinking knowledge, attitudes and behavior. Paper presented at the Biennial Conference of the Society for Research in Child Development, Minneapolis, Minnesota, 19–21 April 2001. Available from: http://drdouglas.org/drdpdfs/Alc%20Ad%20SRCD%20Handout.pdf (accessed 4 May 2009).
  • 42
    Australian Communications and Media Authority. Television Advertising to Children: A Review of Contemporary Research on the Influence of Television Advertising Directed to Children. Canberra: Commonwealth of Australia; 2007.
  • 43
    Guber S., Berry J. Marketing To and Through Kids. New York: McGraw Hill; 1993.
  • 44
    McNeal J. The Kids Market: Myths and Realities. New York: Paramount Market Publishing; 1999.
  • 45
    McNeal J. Kids as Customers: A Handbook of Marketing to Children. New York: Lexington Books; 1992.
  • 46
    Sutherland A., Thompson B. Kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y—Kids, Tweens and Teens. New York: McGraw-Hill; 2003.
  • 47
    DesRoches G. An adman's struggle with Joe Camel and free speech. Advert Age, 26 September 1994.
  • 48
    Greer D., Potts R., Wright J., Huston A. The effects of television commercial form and commercial placement on children's social behavior and attention. Child Dev 1982; 53: 6119.
  • 49
    Huston A., Wright J. Television forms and children. In: ComstockG., editor. Public Communication and Behavior. New York: Academy Press; 1989, p. 10359.
  • 50
    Hanley P. Copycat Kids? The Influence of Television Advertising on Children and Teenagers. London: ITC; 2000.
  • 51
    Australian Communications and Media Authority. Children's Television Standards. 2005. Available at: http://www.acma.gov.au/webwr/aba/contentreg/codes/television/documents/chstdvarn_03.pdf (accessed 4 May 2009).
  • 52
    Free TV Australia. Commercial Television Industry Code of Practice. NSW: Mosman; 2007.
  • 53
    Australian Association of National Advertisers. AANA Advertiser Code of Ethics. 2006. Available at: http://www.advertisingstandardsbureau.com.au/pages/images/6067_AANA_ethics_final.pdf (accessed 25 April 2009).
  • 54
    The ABAC Scheme. Alcoholic beverages advertising code. 2004. Available at: http://www.abac.org.au/ (accessed 17 October 2008).
  • 55
    Donovan K. The content and frequency of alcoholic beverage advertisements and sales promotions in popular magazines. [MPH Thesis]. Perth: Curtin University of Technology; 2003.
  • 56
    Jones S., Donovan R. Messages in alcohol advertising targeted to youth. Aust NZ J Public Health 2001; 25: 12631.
  • 57
    Jones S. C., Hall D., Munro G. How effective is the revised regulatory code for alcohol advertising in Australia? Drug Alcohol Rev 2008; 27: 2938.
  • 58
    Roberts G. Analysis of alcohol promotion and advertising. Centre for Youth Drug Studies. Melbourne: Australian Drug Foundation. 2002.
  • 59
    Advertising Standards Bureau. Advertising Standards Bureau. 2008. Available at: http://www.adstandards.com.au/pages/index.asp (accessed 9 December 2008).
  • 60
    Research and markets. Australia—pay TV—statistics—subscribers overview and analysis. 2008. Available at: http://www.researchandmarkets.com/reportinfo.asp?report_id=303264 (accessed 23 October 2008).
  • 61
    Australian Television Audience Measurement (OzTAM). Terms and definitions. 2005. Available at: http://www.oztam.com.au/pdf/tv_ratings/terms_definitions.pdf (accessed 9 October 2008).
  • 62
    Australian Communications and Media Authority. Children's Viewing Patterns on Commercial, Free-to-air and Subscription Television: Report Analysing Audience Ratings Data for 2001, 2005 and 2006. Canberra: Commonwealth of Australia; 2007.
  • 63
    Centre on Alcohol Marketing and Youth. Alcohol Advertising on Sports Television 2001 to 2003. Washington DC: CAMY; 2004.
  • 64
    Phillipson L., Jones S. Awareness of alcohol advertising among children who watch televised sports. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference. Dunedin, New Zealand, 3–5 December 2007. Available from: http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1064&context=hbspapers (accessed 4 May 2009).
  • 65
    Pennsylvania Department of Conservation and Natural Resources. History of Smokey the bear. 2007. Available at: http://www.dcnr.state.pa.us/FORESTRY/ffp/history.aspx (accessed 20 July 2008).