This study investigated growth and gonad production of Tripneustes gratilla fed four protein-rich artificial diets supplemented with varying amounts (0%, 5%, 15% and 20% weight/weight (w/w); designated 0, 5, 15 and 20U, respectively) of the macroalga Ulva over a 12-week period. Gonad size, texture, colour and a number of production performance parameters were quantified and compared with urchins fed fresh Ulva (FU) and a combination of FU and artificial feed (FB). All artificial diets significantly (P ≤ 0.05) increased gonad somatic indices (GSI) compared with the FU treatment. The 20U treatment increased GSI by 205% by week 9, compared with a 57% increase in the GSI of urchins fed FU. Gonad colour was calculated using three colour parameters, namely L* (lightness), a* (redness) and b* (yellowness). Whereas L* and a* values did not differ significantly between treatments, b* values for all treatments, with the exception of the 20U and FB treatments, were significantly (P ≤ 0.05) lower or less yellow than the FU treatment by week 12. These results show that we have successfully formulated a feed (20U) which can produce commercially acceptable gonads in terms of both size and colour, indicating the potential for this artificial feed to support commercial echinoculture.