The Science and Society educational program was partially funded by the Cooperative State Research, Education and Extension Service of the U.S. Department of Agriculture, Cooperative Agreement Number 94-EFSQ-1-4141. Preparation of the videotape, “Biotechnology, a Better Understanding” was funded by the University of California Biotechnology Research and Education Program. The authors gratefully acknowledge California Cooperative Extension Advisors Susan Peterson and Carol Powell for their invaluable assistance.
Community Leader Response to Educational Information about Biotechnology
Article first published online: 20 JUL 2006
Journal of Food Science
Volume 67, Issue 1, pages 399–403, January 2002
How to Cite
Bruhn, C. and Mason, A. (2002), Community Leader Response to Educational Information about Biotechnology. Journal of Food Science, 67: 399–403. doi: 10.1111/j.1365-2621.2002.tb11417.x
- Issue published online: 20 JUL 2006
- Article first published online: 20 JUL 2006
- MS20000758, Submitted 7/27/00, Accepted 9/13/01, Received 9/17/01
- genetic engineering;
- consumer attitudes;
- genetically modified organisms (GMOs)
ABSTRACT: Although response to biotechnology by United States consumer is positive, many know little about it, and some question risks and benefits. This project evaluated how science-based information affects community leaders' attitudes. A videotape providing a consistent message was developed and shown in 1995 to 365 California and Indiana consumers who then participated in a discussion and completed questionnaires. Providing a realistic perspective of the risks and benefits associated with biotechnology reinforced consumers' positive attitudes and enhanced their regard for the participating university. After the program, those believing that biotechnology offers society many benefits increased from 33% to 63%. A minority of consumers viewed biotechnology negatively, uncertain about cross-species transfer and unexpected changes.