This paper discusses the following issues. (1) Advocacy: in planning and implementing nursing care; in primary care; in terminal care; in nursing research; and in health promotion/disease prevention. (2) That which comprises a vulnerable population. (3) Continuum of vulnerability: the potentially vulnerable; the circumstantially vulnerable; the temporarily vulnerable; the episodically vulnerable; the permanently vulnerable; and the inevitably vulnerable. (4) Damaging one's humanity and self-image: loss of independence; barriers to the ability to make choices; the absences and presence of that which is needed; and the loss of individuality. (5) Types of advocacy: human advocacy; animal advocacy; political advocacy; moral-ethical advocacy; legal advocacy; spiritual advocacy; and individual system advocacy. (6) Advocacy concommitants: risk; heat; and prevention.