Most transiting planets orbit very close to their parent star, causing strong tidal forces between the two bodies. Tidal interaction can modify the dynamics of the system through orbital alignment, circularization, synchronization and orbital decay by exchange of angular moment. Evidence for tidal circularization in close-in giant planet is well known. Here, we review the evidence for excess rotation of the parent stars due to the pull of tidal forces towards spin-orbit synchronization. We find suggestive empirical evidence for such a process in the present sample of transiting planetary systems. The corresponding angular momentum exchange would imply that some planets have spiralled towards their star by substantial amounts since the dissipation of the protoplanetary disc. We suggest that this could quantitatively account for the observed mass–period relation of close-in gas giants. We discuss how this scenario can be further tested and point out some consequences for theoretical studies of tidal interactions and for the detection and confirmation of transiting planets from radial velocity and photometric surveys.