Examining the association between media coverage of organ donation and organ transplantation rates

  1. Brian L. Quick1,
  2. Kevin R. Meyer1,
  3. Do Kyun Kim1,
  4. Drew Taylor1,
  5. Jessica Kline1,
  6. Trish Apple1,
  7. Joel D. Newman2

Article first published online: 2 JAN 2007

DOI: 10.1111/j.1399-0012.2006.00628.x

Issue

Clinical Transplantation

Clinical Transplantation

Volume 21, Issue 2, pages 219–223, March/April 2007

Additional Information

How to Cite

Quick, B. L., Meyer, K. R., Kim, D. K., Taylor, D., Kline, J., Apple, T. and Newman, J. D. (2007), Examining the association between media coverage of organ donation and organ transplantation rates. Clinical Transplantation, 21: 219–223. doi: 10.1111/j.1399-0012.2006.00628.x

Author Information

  1. 1

    Scripps College of Communication, School of Communication Studies, Ohio University, Athens, OH, USA

  2. 2

    United Network for Organ Sharing, Richmond, VA, USA

*Brian Quick, School of Communication Studies, Ohio University, 211 Lasher Hall, Athens, OH 45701, USA. Tel.: +1 740 593 0596; fax: +1 740 593 4810; e-mail: quick@ohio.edu

Publication History

  1. Issue published online: 10 APR 2007
  2. Article first published online: 2 JAN 2007
  3. Accepted for publication 9 October 2006

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Keywords:

  • media;
  • organ donation

Abstract:  Research addressing the organ shortage in the USA has examined multiple factors influencing one's decision to become an organ donor. One of these research lines addresses media coverage of organ donation. The present investigation seeks to advance this research line by examining the association between organ donation media coverage and organ transplantation rates. A content analysis spanning January 1990 to December 2005 of three television networks reveals an overall positive association between coverage and transplantation rates. The implications of our findings are discussed along with recommendations for practitioners and advocates alike.

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