We thank the editor, Daniel Spulber, and two anonymous reviewers for their constructive feedback. We have also benefited from discussions with Pradeep Chintagunta, Ulrich Doraszelski, Jean-Pierre Dube, and Mike Mazzeo. Comments and suggestions by participants of the 2000 Marketing Science conference in Los Angeles and numerous seminar audiences are also gratefully acknowledged.
Product-Line Length as a Competitive Tool
Article first published online: 11 JAN 2005
Journal of Economics & Management Strategy
Volume 14, Issue 1, pages 1–28, March 2005
How to Cite
Draganska, M. and Jain, D. C. (2005), Product-Line Length as a Competitive Tool. Journal of Economics & Management Strategy, 14: 1–28. doi: 10.1111/j.1430-9134.2005.00032.x
- Issue published online: 11 JAN 2005
- Article first published online: 11 JAN 2005
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