• educational program;
  • evaluation research;
  • prejudice;
  • public attitudes towards mental disorder;
  • stigma

Abstract  This study attempted to identify forms of stigma against individuals with mental disorders and related factors. The subjects comprised 2632 people living in the area covered by the K health center in N prefecture. Factor analysis of the Mental Disorder Prejudice Scale (1211 valid responses) identified three factors: ‘rejection’, ‘peculiarity’ and ‘human rights alienation’. Regression analysis revealed that age, welfare activities, an active problem-solving attitude, lecture attendance, and previous contact, exerted independent effects with respect to ‘rejection’. These results suggest the importance of disseminating accurate information and creating more opportunities for people to have meaningful interactions with people with mental disorders in order to dispell the stigma.