Affective, Cognitive, and Behavioral Dimensions of Communicative Attitudes


  • Robert N. Bostrom

    1. Robert N. Bostrom (Ph.D., State University of Iowa) is Professor of Speech and Chairman of the Department at the University of Kentucky. He is a frequent contributor to the Journal of Communication.
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Affective, Cognitive, and Behavioral dimensions have been hypothesized to be separate manifestations of a common mediating process that makes up the total attitude structure. This hypothesis was tested for attitudes about communication, showing that the affective dimension is strongly related to the behavioral but that the tests that are usually used as measures of these dimensions may not be as sensitive as they should be.