1460-2466/asset/olbannerleft.jpg?v=1&s=f2397773c7f5f4d7c37c4ea82536532e9422f9db)
1460-2466/asset/olbannercenter.jpg?v=1&s=3e65a8ac723c94f8c483d32d778df041aa2faf36)
1460-2466/asset/olbannerright.jpg?v=1&s=8a48fa7a5d4cc82ea7a88733f74485acdc40ddc1)
The Economics of the Television Market for Theatrical Movies
Article first published online: 7 FEB 2006
DOI: 10.1111/j.1460-2466.1979.tb01738.x
1460-2466/asset/cover.gif?v=1&s=1ea495d626a60fc52b022a54d8a20cea8aa61d25 "Journal of Communication")
Additional Information
How to Cite
Litman, B. R. (1979), The Economics of the Television Market for Theatrical Movies. Journal of Communication, 29: 20–33. doi: 10.1111/j.1460-2466.1979.tb01738.x
Publication History
- Issue published online: 7 FEB 2006
- Article first published online: 7 FEB 2006
- Abstract
- References
- Cited By
The new bargaining strategy of network bidding for feature films before their theatrical release is a logical extension of the networks' activities in the regular TV programming market.