From a Raised Eyebrow to a Turned Back: The FCC and Children's Product-Related Programming

Authors


Abstract

Structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and, most importantly, the deregulatory climate at the FCC have together created a favorable environment for children's “program-length commercials,” whose primary purpose is to sell toys through, the shows’heroes.

Ancillary