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From a Raised Eyebrow to a Turned Back: The FCC and Children's Product-Related Programming
Article first published online: 7 FEB 2006
DOI: 10.1111/j.1460-2466.1988.tb02072.x
1460-2466/asset/cover.gif?v=1&s=1ea495d626a60fc52b022a54d8a20cea8aa61d25 "Journal of Communication")
Additional Information
How to Cite
Kunkel, D. (1988), From a Raised Eyebrow to a Turned Back: The FCC and Children's Product-Related Programming. Journal of Communication, 38: 90–108. doi: 10.1111/j.1460-2466.1988.tb02072.x
Publication History
- Issue published online: 7 FEB 2006
- Article first published online: 7 FEB 2006
- Abstract
- References
- Cited By
Structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and, most importantly, the deregulatory climate at the FCC have together created a favorable environment for children's “program-length commercials,” whose primary purpose is to sell toys through, the shows’heroes.