In critically assessing the news media, cultural theorists have traditionally focused upon their ideological nature. Essentially, the ideological presumption amounts to the claim that what really matters is not the claims and analysis of news reporters as such, but rather, the underlying sociopolitical relations of control and power. The net result is that the journalist and their news reports are not taken at face value. This article explicates and critically assesses distinct arguments provided by, among others, the writings of John Fiske and Michel Foucault, which might be thought to justify the ideological presumption. Ultimately I conclude that, as a matter of principle, we have no good reason to believe that the mews media are essentially ideological.