The Processes of Adopting Multimedia and Interactivity in Three Online Newsrooms

Authors

  • Pablo J. Boczkowski

    Corresponding author
    1. Pablo J. Boczkowski is an assistant professor of organization studies and the Cecil and Ida Green Career Development Chair at the Sloan School of Management, Massachusetts Institute of Technology
    Search for more papers by this author

should be directed to the author at 50 Memorial Drive, E 52-568, Cambridge, MA 02142 USA; pbj9@mit.edu.

Abstract

This article examines the material culture of newsroom practices by focusing on the dynamics of the processes through which news workers adopt new technologies. More specifically, it looks at some key factors that shape the adoption of multimedia and interactive technologies in online newspapers. Through ethnographic case studies of innovations in 3 online newsrooms, I show that variations in organizational structures, work practices, and representations of the users are related to different ways in which members of the newsroom appropriate these technologies. I draw from this analysis to reflect on issues related to the technological dimension of editorial work and the dynamics of media convergence.

Ancillary