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Different “paradigmatic” approaches to explain news effects on voting may supplement each other, because their starting points are based on different news types in political campaign news: news on issue positions of parties, news on real-world developments, news on support or criticism for parties, and news on success and failure of parties. Daily content analysis data and a weekly multiwave panel survey from the 2003 election campaign in the Netherlands are used for a simultaneous test. A logistic regression analysis demonstrates that the paradigmatic approaches supplement each other. The data reveal a huge impact of the news from a campaigner’s point of view in spite of a huge variety in responses to the news at the level of individual respondents.