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Exploring the Effects of Sex and Mode of Presentation in Perceptions of Dating Goals in Video-Dating


David Dryden Henningsen; e-mail:


The study examines how sex and mode of presentation influence perceptions of dating goals (Mongeau, Serewicz, & Therrien, 2004) in a video-dating context. We examine sex differences in perceived dating goals by exploring explanations for these differences involving perceptual thresholds and cue usage (i.e., access to flirting cues). We employ a 2 (Sex: Male or Female) × 3 (Mode of Presentation: Transcript, Audio, Audio-Visual) factorial analysis of variance design to compare these different potential causal mechanisms. Error management theory, cognitive valence theory, and male insensitivity to behavioral cues are invoked as overarching theoretical frameworks.

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