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A content analysis was conducted to examine the portrayal of social aggression in the 50 most popular television programs among 2- to 11-year-old children. Results revealed that 92% of the programs in the sample contained some social aggression. On average, there were 14 different incidents of social aggression per hour in these shows, or one every 4 minutes. Compared to the portrayals of physical aggression, social aggression was more likely to be enacted by an attractive perpetrator, to be featured in a humorous context, and neither rewarded or punished. In these ways, social aggression on television poses more of a risk for imitation and learning than do portrayals of physical aggression. Findings are discussed in terms of social cognitive theory.