The “Myth” of Media Multitasking: Reciprocal Dynamics of Media Multitasking, Personal Needs, and Gratifications
Article first published online: 25 APR 2012
© 2012 International Communication Association
Journal of Communication
Volume 62, Issue 3, pages 493–513, June 2012
How to Cite
Wang, Z. and Tchernev, J. M. (2012), The “Myth” of Media Multitasking: Reciprocal Dynamics of Media Multitasking, Personal Needs, and Gratifications. Journal of Communication, 62: 493–513. doi: 10.1111/j.1460-2466.2012.01641.x
- Issue published online: 5 JUN 2012
- Article first published online: 25 APR 2012
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