Elastomeric components are widely used in many applications due to their good damping and energy absorption characteristics. The type of loading normally encountered by these components in service is variable amplitude cyclic loading. Therefore, fatigue failure is a major consideration in their design. In this work capabilities of Rainflow cycle counting procedure, maximum principal strain as a damage criterion, and Miner's linear cumulative damage rule are evaluated with both specimen and component tests. An automotive cradle mount is used as an illustrative component. Comparison of predicted and experimental fatigue lives in both specimen and cradle mount variable amplitude load tests indicate satisfactory predictions in both cases.