In this paper we briefly review the construct of personal values, and we examine whether achievement values may be incrementally related to performance beyond personality. We also consider the motivational processes that may mediate the relationships between characteristics of the individual (personality and values) and performance. In an academic setting, achievement values were related to course performance even after controlling for the relevant personality factors of Conscientiousness, Emotional Stability, and Extraversion. Further, motivational processes of goal content and goal striving mediated the relationships between individual characteristics (personality and values) and performance.