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WILLINGNESS TO PAY FOR AMATEUR SPORT AND RECREATION PROGRAMS

Authors

  • BRUCE K. JOHNSON,

    1. Johnson: James Graham Brown Professor of Economics, Centre College, 600 West Walnut St., Danville, KY 40422. Phone (859) 238-5255, Fax (859) 238-5774, E-mail bruce.johnson@centre.edu
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      The authors thank the Alberta Gaming Research Institute for the grant that supported this research. They also thank the University of Alberta Population Research Lab for collecting the data, and Michael Leeds and two anonymous referees for their comments and suggestions. The authors remain solely responsible for any errors.

  • JOHN C. WHITEHEAD,

    1. Whitehead: Professor, Department of Economics, Appalachian State University, Boone, NC 28608. Phone (828) 262-6121, Fax (828) 262-6105, E-mail whiteheadjc@appstate.edu
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      The authors thank the Alberta Gaming Research Institute for the grant that supported this research. They also thank the University of Alberta Population Research Lab for collecting the data, and Michael Leeds and two anonymous referees for their comments and suggestions. The authors remain solely responsible for any errors.

  • DANIEL S. MASON,

    1. Mason: Associate Professor, Faculty of Physical Education & Recreation, W1-16G Van Vliet Centre, University of Alberta, Edmonton, AB T6G 2H9, Canada. Phone (780) 492-6822, Fax (780) 492-1008, E-mail damson@ualberta.ca
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      The authors thank the Alberta Gaming Research Institute for the grant that supported this research. They also thank the University of Alberta Population Research Lab for collecting the data, and Michael Leeds and two anonymous referees for their comments and suggestions. The authors remain solely responsible for any errors.

  • GORDON J. WALKER

    1. Walker: Associate Professor, Faculty of Physical Education & Recreation, E-488 Van Vliet Centre, University of Alberta, Edmonton, AB T6G 2H9, Canada. Phone (780) 492-0581, Fax: (780) 492-2364, E-mail Gordon.walker@ualberta.ca
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      The authors thank the Alberta Gaming Research Institute for the grant that supported this research. They also thank the University of Alberta Population Research Lab for collecting the data, and Michael Leeds and two anonymous referees for their comments and suggestions. The authors remain solely responsible for any errors.


Abstract

A contingent valuation method (CVM) survey in Alberta, Canada, allows estimation of the household willingness to pay (WTP) for enhancements in the province’s extensive sport and recreation programs. The estimated annual WTP of $18 per household for small enhancements in the programs far exceeds the estimated WTP of households in the United States to avoid the loss of major league sports teams, as determined in previous CVM studies. Those opposed to gambling, which helps to fund the Alberta programs, are more likely to favor using income taxes to finance expansions. (JEL H41, L83)

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